The overall economy will remain stalled until 2013 or 2014, and Millennials as the newest adult generational cohort have brought with them novel payment and channel preferences. This report guides issuers, retailers and marketers in optimizing the potency of each product differentiating feature, mastering new payment and communication channels, and building loyalty programs based on cost sharing with merchants to maintain or grow market share.
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Elizabeth Rowe is the managing director of Banking Research Associates, the independent research and consultancy firm focused on underbanked consumers and the consumer payments industry. Formerly, Elizabeth was Group Director of Banking Advisory Services at Mercator Advisory Group, a banking and payments consultancy. Prior to joining Mercator, she was the senior banking consultant at Guideline, Inc., a consultancy/business advisory firm. For the past 18 years, she has worked with the nation’s largest banks, credit unions, retailers and solutions providers as they assess emerging consumer, technological, regulatory and competitive challenges, trends and opportunities. She has taught at the ABA School of Bank Card Management and frequently speaks at industry, federal regulator and client conferences. She has been widely quoted in the financial press including The Economist, The Wall Street Journal, American Banker, Forbes, Independent Banker and CNN.
- EXECUTIVE SUMMARY
- The Switch From Credit Cards to Debit Cards
- Consumers Now Switching From Debit to Credit
- Demographics of Cardholders by Generational Cohort
- The Marketing of Payment Products
- Inter-Relationship of Payment-Related Behaviors
- Relationship Among Payment Behaviors
Explore Comprehensive list of more than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/146883-consumer-payments-in-the-us-trends-driving-the-credit-debit-and-prepaid-card-industries.html
Published: February 2012
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